iTeDDy Case study
Following Dragons' Den, BiBC was asked to assist in providing content to the new toy, to be available mid 2007. This was in January and the challenge has been to get all the content licensed, provisioned and available. To complicate matters further, BiBC has also been involved in assisting with product technology making sure the chosen chipset is appropriate for the service and content being delivered. BiBC is not only providing the services, but has developed technology to transfer and manage files from the Internet to the toy, as well design and build of the user interface and user experience. Because of the years of experience within the sector BiBC continues to help iTeDDy to develop products for subscription and download to own (DTO), ready for the Winter Argos catalogue.
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Press release
BiBC, the UK company leading the digital content distribution market, is today announcing it has signed a major deal to provide its content and technology to iTeDDy, the Dragon’s Den winning teddy bear with built-in personal media player for kids. BiBC will provide parents and children unique access to an array of content spanning children’s television, education, animation, music and audiobooks. Classic content titles such as Postman Pat, Paddington Bear and The Wombles, will be available in digital format for the first time via either download to own or flexible subscription packages.This partnership announcement is further testament to the content, technology and services provided by BiBC.
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