BiBC commissions research in order to identify strengths, weaknesses and trends within the video download market.

By understanding the developments within the video download market, BiBC can both educate those already in the market and those entering the market for the first time.

BiBC utilises such research to mould its offerings to meet the needs of the video download market.

The Future of the Video Downloading Market - July 2006

Executive Summary

As the video download revolution gathers pace, there is a real need for the industry to have a period of self-examination as it moves forward. To fully understand the direction that the digital content industry is taking, there needs to be a stronger grasp of the opportunities and threats

for the industry. This research report set about examining the present and future states of the video download industry in an attempt to analyse both the progress and the future prospects for video downloads.

This report looked at the pricing of digital content and potential subscription models, analysed which consumers are buying and will buy into the video download revolution, and examined consumers’ current perceptions of the market. Once the results are examined it becomes clear that this report delivers the most complete analysis so far of the video download market, giving answers to questions that have been perplexing those involved with the video download industry.

In order to learn more about certain elements investigated within the research, see below. The full research release is available to download by clicking here

Key Findings

Items That People Would Download

Pricing of Video Downloads

Advantages / Disadvantages of Subscription Sites

Which Medium Best for Watching

iTunes Proprietary

Death of the High Street Retailer for Entertainment

People Want an On-Demand Offering

Where People Download From