Where People Download From

Another point to suggest that retailers need to prove their worth was the question relating to which websites people would download content from. Only 16% said they would download from a major retailers’ site. More people are likely to download from licensed download sites (30%) or free download sites (26%).

Unsurprisingly, those from the lowest social backgrounds are more likely to download from the free download sites. Those from more affluent backgrounds are more likely to use licensed download sites such as iTunes, possibly due to their susceptibility to advertising/ marketing - they have the disposable income to spend on these sites.