Subscription Sites Best?
In the US many of the sites are subscription based, and 36% of respondents (with internet access and who have downloaded / would download) favour an all-inclusive monthly subscription with unlimited viewings of movies and other visual media. This might well be the future of video downloading. The subscription based model is based on the principle that people are going to be less likely to pay per video when they can watch them for free (albeit on illegal sites and at lower quality), but may pay a subscription to download as many videos as they want.
In terms of an unlimited monthly subscription fee, 33% of respondents would be happy to pay more than £14, whilst 23% would pay between £8 and £14. This demonstrates that there is general interest in the subscription model and people would be prepared to pay for it. That said 25% would not be interested in subscription packages at all.
Once again young people are more prepared to splash the cash on downloadable content, with 48% of 18-24 year olds favouring an all inclusive monthly subscription fee with unlimited viewing, as opposed to only 39 % of 25-44 year olds, the next highest.
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