Death of The High Street Retailer for Entertainment

67% of respondents agree that within three years it will be standard to download music and movies over the internet rather than buy them from the high street or online retailers. Following Dixons’ recent decision to move all of their shops on-line, many consumers are realising the ease of on-line shopping.

With only 8% strongly disagreeing with the statement, it seems that owning a physical product is becoming less important to people than being able to watch the movie or music video.

This statistic holds true for all of the regions involved in this study. Over 65% of people in all regions agree (either agree or agree strongly) that within three years it will be standard to download music and movies over the internet rather than buy them from the high street or online retailers.

Unsurprisingly, it is those with internet at both home and work who most strongly agree that downloading is taking over from high street or online retailers (only 11% disagree, and 6% disagree strongly). Those without internet at home are the strongest believers in the power of the high street to retain its current stronghold on entertainment retail, with 29% strongly disagreeing that it will be standard to download music and movies over the internet rather than buy them from the high street or online retailers within 3 years.

The younger generation are the most firm believers in the power and growth of the internet, with 78% of 18-24 year-olds agreeing (either strongly or simply agreeing) that it will be standard to download music and movies over the internet rather than buy them from high street or online retailers, as opposed to 58% of 55-64 year olds.